Lotus Gemology begins with a simple idea – beauty is the principal source of attraction for precious stones. Thus it should also be the major focus of gemology. In other words, the GEM is the most important part of gemology.

It is our belief that gemology is not simply about counting atoms; to apply science absent a discussion of how it relates to aesthetics and desire does a disservice not just to clients, but to the jewels themselves. We do not believe that attraction can be reduced to a simple set of measurements, anymore than the beauty of a rainbow or sunset can be expressed by mathematical formula.